Forget hot coals, we challenge you to walk across a path of LEGO! Oh! We wouldn’t ask you to do this for no reason, keep reading and you’ll find out about the amazing cause this supports!

Here’s how it works: 
1) Take a gallon bag and fill it with Lego
2) Spread the Lego over a 10 foot length
3) Walk across barefoot and try not to cry
4) Post a video and this text to challenge your friends!

Why would someone do this? Here in the developed world, we have so much stuff. Some of it is awesome stuff, like Lego. But we have much of it that it’s often lying around our house.

You would think the pain and aggravation of stepping on a Lego would be a universal experience, but you’d be wrong. In places like rural Uganda, many kids have no toys or learning tools at all. They have never heard of or seen Lego.

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The Brick Walk Challenge is raising awareness for Play Well Africa, a grassroots nonprofit that provides used Lego and other learning tools to underprivileged families and schools in Uganda, Kenya, and Botswana. If you are nominated for the challenge, you must either accept it, make a video, and copy this post, OR donate $25 or 1 pound of Lego to Play Well Africa.

WATCH OUR VIDEO HERE: http://bit.ly/brickwalkchallenge

 

We had so much fun making this video and we are going BIG with our challenge….

WE NOMINATE ELLEN DEGENERES, COACH ANTHONY, MR. BECERRA AND DAVID BECKHAM.

Feel free to click on their names and send them a tweet letting them know you want to see their #BrickWalkChallenge videos!

You can also purchase Lego Jewelry and ornaments from Play Well Jewelry or if you’d like to donate directly to Alicia or Anabelle you can do that too!