From building with Lego, to building a non-profit

Play Well Jewelry was the brain child of 12 year old Alicia Serratos. After learning about an opportunity to help collect Lego and hand deliver them to kids in Uganda, she felt it was her destiny to participate. She held several Lego Drives and told everyone she could about how they could help. Her parents felt it was important she find a way to earn the money for her trip. What started as a means to raise money for a trip to Uganda to hand deliver Lego to kids in need, quickly turned into her own a little business venture, Play Well Jewelry.

Since then, Play Well Jewelry has evolved into its very own nonprofit! Now, the jewelry and accessories are made and sold, with proceeds going towards providing opportunities for kids in the U.S. to hand deliver Lego to kids in Uganda. Play Well Jewelry necklaces are also provided to organizations to fundraise for their own causes. New Lego sets are donated to local children’s hospitals and used Lego collected is donated to Play Well Africa, an organization that hand delivers Lego to kids in Uganda.


Alicia’s sister Anabelle soon caught that Lego giving bug and joined the team. Her first creation was the Lego ornament and they quickly began to brainstorm more ideas to help their business take off.

Now, their sister Angelica is joining the team! Be sure to check back frequently to see what they come up with!

The girls make all the jewelry themselves, run their Etsy page and even take credit card payments using their Square! They also accept donations.


All proceeds go towards funding their goal of repurposing used Lego for jewelry and helping kids around the world play well! Thank you for visiting their site and supporting their cause!

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